Healthy Longevity Green Juice

“Healthy Longevity: the feature of Green Juice”

To expand the brand influence of Longevity Green Juice in Singapore and Malaysia during the upcoming National Health Day, we will organize an online and offline health product promotion targeting the Southeast Asian public. Through this event, we will promote the health value of Longevity Green Juice, spread the culture of green juice, and shape the brand image of Longevity Green Juice.

II. Goals

Improve the brand recognition and reputation of Longevity Green Juice.

Stimulate the sales of Longevity Green Juice and increase market share.

Promote consumer awareness and acceptance of healthy drinks.

III. Event Contents

Online activities: A. Launch a “Share Your Green Juice Moments” campaign on social media to increase brand exposure and consumer engagement through spontaneous shares and interactions. B. Collaborate with health bloggers to offer “Green Juice Health Talks”, addressing consumer inquiries about the health value of Longevity Green Juice. C. Conduct a “Buy Green Juice, Get Gift” activity to boost product sales.

Offline activities: A. Establish Longevity Green Juice experience stores, offering free tastings of green juice for consumers to personally taste the flavor and quality. B. Organize health lectures and green juice workshop to enhance the brand image of Longevity Green Juice and increase consumers’ product knowledge.

IV. Event Timing One week before and after National Health Day.

V. Expected outcomes

Gain a large amount of user-generated content, improving the brand’s social media influence.

Through health lectures and green juice workshops, enhance consumers’ understanding of the health value of Longevity Green Juice.

Stimulate product sales and increase sales volume through experience stores and gift giveaway activities.

VI. Evaluation Methods

By collecting and analyzing the participant numbers, interaction counts, and sales data of the online and offline activities, quantify the event effects.

Conduct market research to collect consumer feedback on the event and the Longevity Green Juice, qualitatively analysing the event effects.